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At this year’s World Travel Market Eyefortravel is hosting The Travel Leadership Forum, where industry professionals are discussing the future of online travel and hospitality, through several presentations, networking events and panel discussions.

In preparation of this forum, Eyefortravel is releasing some of the discussions they had with industry leaders, which can be downloaded as podcasts for your convenience. In their most recent podcast they are discussing the future of online travel with Mark Charron, managing director Europe at Tripadvisor, an online hotel review website with close to 30 million visitors each month and the living example of how user generated content is shaping the online travel industry.

In it’s second and last day, the Eye for Travel Sales & Marketing in Travel Summit Europe is focusing on social media, user generated content and online marketing strategies within the travel industry.

At the opening and keynote of the summit, Sandra Leonhard, director web strategy and business development for TUI Travel, discussed the usage of social media and web 2.0 across all countries and brands TUI is representing and explained how a huge organization such as TUI is using social media in their online marketing strategies. TUI Travel, operating in over 180 countries and serving over 30 million customers, consists of over 90 brands, including Thomson and First Choice.

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